Mindblown: a blog about Digital Marketing.

  • Week 11 – Critics of Social; The Limits of Social Media and Digital Marketing

    Digital marketing and social media have completely changed how companies communicate with their customers and market their products. Marketers need to be aware of the limitations of these tools.  1. Only a limited audience can be reached by social media and digital marketing. Although there are billions of users on social networking sites like Facebook, Twitter, and…

  • Week 10 – Digital Campaigns and IMC; New Ways of Connecting with Customers 

    Digital campaigns are advertising and marketing initiatives that promote a product or service using online platforms. They can include paid advertising, search engine optimization, mail marketing, and social media marketing.  Integrated Marketing Communications (IMC) is a marketing strategy that combines various channels of communication to create a coherent and consistent message for a brand or…

  • Week 9 – The Internet of Things & Big Data

    The term “Internet of Things” (IoT) describes a network of interconnected physical devices, such as vehicles, appliances, as well as other items that are equipped with sensors, software, and connectivity. The internet allows IoT devices to connect with one another and with other systems, resulting in a massive data network. Big data, on the other hand, refers…

  • Week 7 – Viral Marketing

    Firstly, what is Viral Marketing and how has it evolved over the years. Viral marketing is a type of marketing strategy that uses online sharing and word-of-mouth to promote a product or service. This strategy frequently makes use of social media platforms. Viral marketing seeks to generate excitement or hype about the goods or service in…

  • Week 6 – Mobile Marketing

    Mobile marketing is the process of advertising goods or services through portable electronic devices like smartphones, tablets, and other mobile gadgets. It has developed into a crucial marketing tool for companies to engage with their consumers and target audiences as the number of mobile users increases globally every day. It’s ability to contact consumers whenever…

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